Privacy policy

For the website | For the Magic Ways app
Magic Ways privacy policy
In force as of 25 May 2018 Protecting your personal data is of the essence to Magic Ways. We therefore want to explain to you in a clear and transparent way how and why we collect, process, store and use your personal data. We shall also present your rights and monitoring tools that you may use for your personal data. That is the purpose of this Privacy Policy, which is explained in more detail hereafter.

Which information do we collect?
We collect the surname and first name of the main passenger of the booked activity, their telephone number, email address, date of birth, postal address and language chosen for the activity. When you buy something on our website, we shall ask you, in addition to the above information, for information on your means of payment.

Children's personal data on our website
Our website is not meant to be used by children under the age of 18, and we shall never knowingly collect information on any person younger than 18. See our Terms of service for further detail.

How and for what purpose are your personal data used?
Your personal information is collected directly or indirectly by our tour operators, in order to process your order on our booking application, and to inform you of important changes if necessary. These data will also be used for statistical purposes or for surveys, to improve the website and services that we offer you. We may also at any time send you information by post or electronically on products, promotions and special offers at Magic Ways.

Which information do we share with third parties?
Mainly, we only share your personal data within our company. We may however sign agreements with other companies to provide certain services such as the processing of bank cards, and in the scope of marketing operations. We shall only communicate information to these companies that they need to deliver their services, and we work closely with them to ensure that your personal data are respected and protected. These companies do not have the right to use such information for their own sales purposes, nor to share it with anyone outside of Magic Ways. It may happen that we share your information with other companies in the Magic Ways group for internal administration purposes. We shall not communicate your information to any other company of the Magic Ways Group nor to any third party for their own sales purposes, without your permission.

Your rights and monitoring options
As you may already know, a new EU regulation called General Data Protection Regulation or GDPR gives people certain rights with regard to their personal data. We have therefore set up additional access control and transparency measures to help users benefit from these rights. - Right of access: the right to be informed and to request access to personal data that we are processing; - Right to rectification: the right to ask us to modify or update your personal data if they are inaccurate or incomplete; - Right to erasure: the right to ask us to permanently erase your personal data; - Right to restriction: the right to ask us to temporarily or permanently stop the processing of part or all of your personal data; - Right of opposition: &nsbp;   - the right to refuse the processing of your personal data at any time for personal reasons; &nsbp;   - the right to refuse processing of your personal data for marketing purposes; - Data portability: the right to ask for a copy of your personal data in electronic format and the right to transmit such personal data for use by a third-party service; and - The right not to be subject to automated decisions: the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

How to use your rights
We take data protection very seriously and therefore have a dedicated customer service to answer your questions regarding the above-mentioned rights. You can contact them at with the following information: - The subject of your request (question on your rights, request for data modification?) - The context in which your personal data was collected (as an employee, customer, tour guide?) These details will help us to answer your request in the most efficient way possible

Personal data security
We undertake to protect our users' personal data. We implement appropriate technical and organizational measures to protect the security of your personal data. See our Terms of service for further detail.

Data retention
Your personal data will be kept for as long as is necessary for the purposes stipulated in this Privacy Policy.

Transfer of assets
Should Magic Ways or its assets be sold, information on consumers will of course form part of the transferred assets.

Links to third-party websites
To improve the quality of our services, our website may at any time include links to third-party websites. These websites will have a data protection policy of a different nature than ours and independent from ours. We urge you to look at their declaration on personal data protection when you click on them. The present declaration pertains to our website only, and not to any other. We shall not accept responsibility for any content or activities on third-party websites.

Data protection officer
We have appointed a data protection officer who will ensure that your personal data are always used in a transparent, correct and legal way. You may contact our Data Protection Officer at putting DPO in the subject of the email.

Right to appeal to a supervisory authority
If you suspect that Magic Ways is using your personal data in an inappropriate manner, you may contact us. You also have the right to file a complaint with the supervising authority.

Changing our Privacy Policy
Laws and practices change over time. Should we decide to update our privacy policy, we shall publish the changes on our website. If we change the way we process your personal data in any substantial way, we shall notify you in advance, or where required by law, ask your permission before implementing these changes. We sincerely advise you to read our privacy policy and to check regularly if changes have been made to it. The privacy policy was last changed in May 2018.

Thank you for reading our Privacy Policy. If you have any questions on this Policy, please contact our data protection officer by email at, or write to us at the following address:

Magic Ways
18 Rue Royale, 75008 Paris, FRANCE
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